Case Studies and Content Analysis

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  • Created by: StarDaze
  • Created on: 24-05-17 18:43
Case Studies
An in-depth investigation of people or events. Could be focused on something rare or typical cases.
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Features of a case study
Typically produce qualitative data and tend to be longitudinal.
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ADV - Case Study
Offers rich, detailed insight into typical and unusual cases. May be preferable over "artificial" lab studies, etc. May generate hypotheses for future research.
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DISADV - Case Study
Small sample sizes make generalisations difficult. Products subjective data, which can be wrongly interpreted. Based on retrospective data and subject to social desirability bias.
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Content Analysis
The indirect study of behaviour through the examination of the communications people produce, i.e. TV/Film, texts, etc. Produces qualitative data.
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Coding
Initial stage in which the communication to be studied is analysed by identifying each occurrence of chosen categories
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Thematic Analysis
Studying data for reoccurring themes.
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ADV - Content Analysis
Has very few ethical issues, can be high external validity, flexible - can produce both qualitative and quantitative data.
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DISADV - Content Analysis
Information may be studied out of context - may be misinterpreted,. Lacks objectivity.
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Other cards in this set

Card 2

Front

Features of a case study

Back

Typically produce qualitative data and tend to be longitudinal.

Card 3

Front

ADV - Case Study

Back

Preview of the front of card 3

Card 4

Front

DISADV - Case Study

Back

Preview of the front of card 4

Card 5

Front

Content Analysis

Back

Preview of the front of card 5
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