Buss- Procedures

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What was Buss' research method?
Cross-cultural questionnaire (×2)
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What did Buss' sample consist of?
10047 pps from 33 countries (37 cultures)
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How did the sample size vary?
Between 55 in Iran to nearly 1500 in USA. Method vaired eg volunteer in Germany & opportunist in New Zealand. Zulus who could not read had the questions read out.
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272
Mean sample size per country.
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23
Mean age of all the pps.
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2 questionnaires were sent out asking the pps about their sexual preferences based on what 5 things?
Financial status, looks, age, chastity and ambition.
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The first questionnaire involved subsections that included what?
Biographical data (checking age, gender, at what age they would like to marry etc) and a rating of 18 characteristics.
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4 of the critical characteristics (exception being age) were buried within the list to be rated. What were some irrelevant characteristics?
'dependable character' and 'sociability'
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What scale were the characteristics rated on in Q1?
4 point scale from 3 (indispensible) to 0 (irrelevant or unimportant).
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What did the second questionnaire consist of?
Asking the pps to rank order 13, including 2 critical characteristics- financial prospects and looks- this tested 'generality' (reliability) across methods.
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What did Buss get the bilingual speakers to do?
To translate the questionnaires into all the necessary languages, and then to translate the answers back again.
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How was the second questionnaire double blind?
The native researchers did NOT know the hypothesis.
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How did Buss adress some ethical issues?
He respected cultural differences by changing the Nigerian wording to allow for more than one wife.
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Card 2

Front

What did Buss' sample consist of?

Back

10047 pps from 33 countries (37 cultures)

Card 3

Front

How did the sample size vary?

Back

Preview of the front of card 3

Card 4

Front

272

Back

Preview of the front of card 4

Card 5

Front

23

Back

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