Buss- Methodology

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Reliability
:-) standarised procedures- all pps given same questionnaire, same questions (critical), all were double blind
1 of 5
Internal Validity
:-( pps could not be telling the truth as personal information (males rated 'good looks' more than females 37/37) :-) 2 questionnaires so validity could be checked as answers could be checked.
2 of 5
Sampling
:-) Large (10047) range of cultures (37) and genders. :-( Volunteer sample so only one type of person. Age bias (mean age 23). Different number of pps from each countries (55 Iran, 1500 USA) so culture bias.
3 of 5
Data
:-) Quantitative- 4 point scale, mean actual age of marriage (28.2- male & 25.3-female), 37/37 males rated 'good looks' higher than females. :-( Qualitative- none
4 of 5
Ethics
:-) No deception so no harm (psychological or physical). Culturals differences were respected by changing the Nigerian wording to allow for more than one wife.
5 of 5

Other cards in this set

Card 2

Front

Internal Validity

Back

:-( pps could not be telling the truth as personal information (males rated 'good looks' more than females 37/37) :-) 2 questionnaires so validity could be checked as answers could be checked.

Card 3

Front

Sampling

Back

Preview of the front of card 3

Card 4

Front

Data

Back

Preview of the front of card 4

Card 5

Front

Ethics

Back

Preview of the front of card 5

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