Buss' Methodolgy

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In terms of Reliability, Buss' research was...
STRONG- repeatable-standardised procedure- used same two questionnaires. Used second questionnaire to test the reliability of the first- double blind
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In terms of Internal validity, Buss' research was...
PROBLEMATIC- pps may conform due to social norms and don't want to look different (social desirability) but strong as in some cases age difference was true (older men)
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In terms of sampling, Buss' research was ...
STRONG- huge sample size of 10,047- 37 cultures and 33 countries
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In terms of quantative data, Buss' study was...
STRONG- lots of data- e.g. the mean ages of 28.2 for men and 25.3 for women resembles the fact that men and women prefer the man to be older (37/37)
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In terms of qualitative data, Buss' study was...
WEAK- no qualitative data, no depth and detail.
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In terms of ethics, Buss' study was...
PROBLEMATIC- they agreed to participate, however, no one knew the critical trials and their was no debriefing.
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In terms of Internal validity, Buss' research was...

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PROBLEMATIC- pps may conform due to social norms and don't want to look different (social desirability) but strong as in some cases age difference was true (older men)

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In terms of sampling, Buss' research was ...

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In terms of quantative data, Buss' study was...

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Card 5

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In terms of qualitative data, Buss' study was...

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