BUSS3 Quiz

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1. Name the four marketing strategies in Ansoff's matrix

  • Market penetration, market development, product development and diversification
  • Correlation, Test marketing, Moving averages and Extrapolation
  • Star, Cash cow, Question mark and dog
  • Cost leadership, differentiation, focus cost leadership and focus differentiation
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2. What is the formula for average rate of return (ARR)?

  • net cash flow / the number of years x initial cost of investment
  • Profit for the year / total equity x 100
  • net cash flow / the number of years / initial cost of investment x 100
  • Profit / the number of years x 100

3. A benefit of critical path analysis is that

  • it automatically increases a business's profits
  • it allows a firm to complete a project quickly
  • it can beused to calculate the impact of delays to the completion of a project
  • it measures the risks of a decision

4. What is the difference between the acid test ratio and current ratio?

  • Acid test excludes inventories
  • Nothing
  • Current ratio excludes inventories
  • Acid test includes inventories

5. What is gearing?

  • Preparing to enter a new market
  • The amount of a firm's capital that is funded by loans as opposed to share capital
  • The amount of a firm's capital that is funded by share capital as opposed to loans
  • Total equity + non current liabilities / cash flow x 100

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