BUSS3 Quiz

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1. Name the four marketing strategies in Ansoff's matrix

  • Market penetration, market development, product development and diversification
  • Star, Cash cow, Question mark and dog
  • Cost leadership, differentiation, focus cost leadership and focus differentiation
  • Correlation, Test marketing, Moving averages and Extrapolation
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2. What is working capital?

  • money used to purchase capital equipment
  • current assets / current liabilities
  • The capital a firm possesses to fund its day-to-day operations
  • the money a firm possesses to pay back its long-term debts

3. A benefit of critical path analysis is that

  • it measures the risks of a decision
  • it can beused to calculate the impact of delays to the completion of a project
  • it allows a firm to complete a project quickly
  • it automatically increases a business's profits

4. What is the difference between the acid test ratio and current ratio?

  • Nothing
  • Acid test excludes inventories
  • Acid test includes inventories
  • Current ratio excludes inventories

5. What is the formula for average rate of return (ARR)?

  • Profit for the year / total equity x 100
  • Profit / the number of years x 100
  • net cash flow / the number of years / initial cost of investment x 100
  • net cash flow / the number of years x initial cost of investment

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