BUSS2 Marketing Mix: Place 0.0 / 5 ? Business StudiesMarketing mixASAQA Created by: Bonnie FowlerCreated on: 29-03-13 22:58 What is a channel of distribution? the route a product takes from the producer to the consumer 1 of 7 What are retailers? They're shops who sell to consumers 2 of 7 What are wholesalers? they buy from manufacturers in bulk and sell them in smaller quantities to retailers. 3 of 7 explain a zero-level channel A manufacturer sells directly to a consumer. For example, accountants and dentists 4 of 7 Explain a one-level channel A Manufacturer sells to a retailer who sells to a consumer. Currys for example buy from manufacturers then sell to the consumers 5 of 7 Explain a two-level channel A Manufacturer sells to a wholesaler, who sells to a retailer, who sells to a consumer. 6 of 7 Explain a three-level channel A manufacturer sells to a agent who sells to a wholesaler who sells to a retailer who sells to a consumer. 7 of 7
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