BUSS2 Marketing Mix: Place

What is a channel of distribution?
the route a product takes from the producer to the consumer
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What are retailers?
They're shops who sell to consumers
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What are wholesalers?
they buy from manufacturers in bulk and sell them in smaller quantities to retailers.
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explain a zero-level channel
A manufacturer sells directly to a consumer. For example, accountants and dentists
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Explain a one-level channel
A Manufacturer sells to a retailer who sells to a consumer. Currys for example buy from manufacturers then sell to the consumers
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Explain a two-level channel
A Manufacturer sells to a wholesaler, who sells to a retailer, who sells to a consumer.
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Explain a three-level channel
A manufacturer sells to a agent who sells to a wholesaler who sells to a retailer who sells to a consumer.
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Other cards in this set

Card 2

Front

What are retailers?

Back

They're shops who sell to consumers

Card 3

Front

What are wholesalers?

Back

Preview of the front of card 3

Card 4

Front

explain a zero-level channel

Back

Preview of the front of card 4

Card 5

Front

Explain a one-level channel

Back

Preview of the front of card 5
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