BUSS2

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CAPACITY UTILISATION
current output/maximum possible output X 100
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NET PROFIT MARGIN
net profit/sales X 100
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PRICE ELASTICITY OF DEMAND
% change in quantity demanded/% change in price
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LABOUR TURNOVER
no. staff leaving/average no. staff X 100
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LABOUR PRODUCTIVITY
output/no. employees
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RETURN ON CAPITAL
net profit/capital invested X 100
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BUDGETING
estimates the costs and money going in and out of the business over a certain time period
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ABSENTEEISM
the proportion of employee's not at work over a certain period of time
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BOSTON MATRIX
a model which analyses the product of a business, using 4 categories; cash cow, star, dog and problem child
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CHAIN OF COMMAND
the order of power in the hierarchy of a business
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DELAYERING
the removing of layers in the hierarchy of a business
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DELEGATION
when the responsibility of a task is given to someone else
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FRINGE BENEFITS
rewards given to employee's which are not money
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MARKETING MIX
the 4 P's; price, place, product and promotion
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NET PROFIT
revenue - costs
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PENETRATION PRICING
setting prices lower in order to receive more sales
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PREMIUM PRICING
prices are set high to give the impression of quality and luxury
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PRICE ELASTICITY OF DEMAND
-0.? = inelastic, demand doesn't respond to price | -1.? = elastic, demand responds to change in price
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PRICE LEADER
price changes are followed by competitors
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PRICE SKIMMING
higher prices charged to take advantage of customers prepared to pay
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PRICE TAKER
has no option but to take the ruling market price
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PRODUCT LIFECYCLE
a theory a product goes through from introduction, maturity and withdrawal from the market
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PROMOTIONAL MIX
the combination of promotional methods used by a business
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QUALITY ASSURANCE
organise the process to get the product right first time to prevent mistakes from ever happening
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QUALITY CONTROL
inspection of products to ensure the right standards have been achieved
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TOTAL QUALITY MANAGEMENT
an attitude to quality where aims are; zero mistakes and total customer satisfaction
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TOTAL REVENUE
quantity sold X price
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VARIANCES
adverse = bad for business | favourable = good for business
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Other cards in this set

Card 2

Front

net profit/sales X 100

Back

NET PROFIT MARGIN

Card 3

Front

% change in quantity demanded/% change in price

Back

Preview of the back of card 3

Card 4

Front

no. staff leaving/average no. staff X 100

Back

Preview of the back of card 4

Card 5

Front

output/no. employees

Back

Preview of the back of card 5
View more cards

Comments

George Fleming

Report

Technically, the marketing mix is 'that combination of the 4P's, in order to serve the needs of the customers, whilst generating optimum income'. If you put in an exam that the marketing mix was just the 4P's, you would not gain any marks.  :)

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