Businesses and Their Customers

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What is Primary research known as?
Field Research
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What happens in field/primary research?
You have to gather new information or data that hasn't been collected before. This could be surveys, questionaires or interviews. Also done with focus groups
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What is Secondary research known as?
Desk Research
3 of 5
What happens in secondary/desk reserch?
You can gather exisiting information or data that has already been produced. This means researching the internet, newspapers and company reports.
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What is a market?
A market is a place wher
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Other cards in this set

Card 2

Front

What happens in field/primary research?

Back

You have to gather new information or data that hasn't been collected before. This could be surveys, questionaires or interviews. Also done with focus groups

Card 3

Front

What is Secondary research known as?

Back

Preview of the front of card 3

Card 4

Front

What happens in secondary/desk reserch?

Back

Preview of the front of card 4

Card 5

Front

What is a market?

Back

Preview of the front of card 5

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