Business (written paper) 1.0 / 5 based on 1 rating ? Business StudiesGCSEEdexcel Created by: kelly beaneyCreated on: 21-03-13 12:27 Marketing is? identifying and satisfying customer needs and profitability 1 of 7 What is primary data? data that you collect yourself 2 of 7 What is quantitative data? data that is collected in quantities (number) 3 of 7 What is a respondant? those who provide data for a survey 4 of 7 What is a market segment? part of the market that contains a group of buyers with simular buying habits 5 of 7 What is a sample? a small goup of people selected to take part in a survey 6 of 7 What is a questionnaire? a list of questions 7 of 7
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