Business (written paper)

HideShow resource information
Marketing is?
identifying and satisfying customer needs and profitability
1 of 7
What is primary data?
data that you collect yourself
2 of 7
What is quantitative data?
data that is collected in quantities (number)
3 of 7
What is a respondant?
those who provide data for a survey
4 of 7
What is a market segment?
part of the market that contains a group of buyers with simular buying habits
5 of 7
What is a sample?
a small goup of people selected to take part in a survey
6 of 7
What is a questionnaire?
a list of questions
7 of 7

Other cards in this set

Card 2

Front

What is primary data?

Back

data that you collect yourself

Card 3

Front

What is quantitative data?

Back

Preview of the front of card 3

Card 4

Front

What is a respondant?

Back

Preview of the front of card 4

Card 5

Front

What is a market segment?

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »