A business that provides similar products or services to another business in the same market
1 of 9
Product Range
A group of similar products made by a business, like the number of different soap powders
2 of 9
Brand
A named product which customers see as being different from other products and which they can associate or identify with
3 of 9
Brand Image
The idea/impression/image that customers have in their mind about the brand
4 of 9
Added Value
The increased worht that a business creates for a product; it is the difference between what a business pays its suppliers and the price that it is able to charge for the product or service
5 of 9
USP (Unique Selling Point)
A characteristic of a product that makes it different from other similar products being sold in the market such as desing, quality or image
6 of 9
Franchise
The right given by one business to another to sell goods or services using its name, logo or products
7 of 9
Franchisee
A business that agrees to manufacture, distribute or provide a branded product under license by a franchisor
8 of 9
Franchisor
The business that gives franchisees the right to sell its products, in return for a fixed sum of money, or a royalty payment
9 of 9
Other cards in this set
Card 2
Front
A group of similar products made by a business, like the number of different soap powders
Back
Product Range
Card 3
Front
A named product which customers see as being different from other products and which they can associate or identify with
Back
Card 4
Front
The idea/impression/image that customers have in their mind about the brand
Back
Card 5
Front
The increased worht that a business creates for a product; it is the difference between what a business pays its suppliers and the price that it is able to charge for the product or service
Comments
No comments have yet been made