Business Studies - Place

Define Barrier of entry?
Factors that make it hard for new firms to break into an existing market (e.g strong brand loyalty to the current market leaders)
1 of 5
Define impulse purchasing?
Buying in an unplanned way (e.g going to a shopto buy a paper but coming out with a mars bar and a diet coke)
2 of 5
Define TRADITIONAL channel of distribution?
Manurfacturer > Wholesaler > Retailer > Consumer
3 of 5
Define MODERN channel of distribution?
Manurfacturer > Large Retailer > Consumer
4 of 5
Define DIRECT channel of distribution?
Manurfacturer > Consumer
5 of 5

Other cards in this set

Card 2

Front

Define impulse purchasing?

Back

Buying in an unplanned way (e.g going to a shopto buy a paper but coming out with a mars bar and a diet coke)

Card 3

Front

Define TRADITIONAL channel of distribution?

Back

Preview of the front of card 3

Card 4

Front

Define MODERN channel of distribution?

Back

Preview of the front of card 4

Card 5

Front

Define DIRECT channel of distribution?

Back

Preview of the front of card 5

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