Business Studies GCSE Key Terms

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  • Created by: Susie
  • Created on: 03-03-14 10:56
Market research
The process of gaining information of customers, competitors, and market trends through collecting primary and secondary data.
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Primary research
Gathering new information (primary data) which has not been collected before.
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Customer needs
The wants and desires of buyers of a product or custmoers of a business
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Secondary research
Gathering Dta that has already been collected - 'desk research' - by a business or organisation
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Qualitative data
Reasons, opinions and motivations, e.g focus groups
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Quantative research
Data that can be expressed as numbers and can be statistically analysed
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Respondants
People that provide data for a survey, usually by answering questions in a questionnaire or interview
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Market segment
a part of a market that contains a group of similar customers
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USP
Unique Selling Point. Sets the business apart from competitiors
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Questionnaire
A list of questions to be answered by respondents, designed to gather information regarding a customer's tastes.
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Focus group
In market research, the process in which a group of people are brought together to ansswer questions and discuss a product, brand, or issue
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Trademarks
The symbol, sign, or other feature of a product or business that can be protected by law
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Invention
The discovery of new processes and products, typically after a period of researh
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Innovation
The process of transforming inventions into products that can be sold to customers, e.g downloading films
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Patent
A right of ownership of an invention or process when it is registered with the government
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Calculated risk
The probability of a negative event occuring
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Thinking creatively
Coming up with an idea that is unique and did not exist before
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Lateral thinking
Thinking differently to try and find out new and unexpected ideas. Sometimes describes as "Thinking outside the box"
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Blue skies thinking
A technique of creative thinking where participants are encouraged to think of as many ideas as possible about a problem
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Cash flow
The flow of money in and out of a business
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Cash flow forecast
A prediction of how cash will flow through a business during a period of time in the future
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Cash flow statement
A statement showing how much cash has flowed through a business over a period of time
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Reciepts
The monies flowing into a business
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Payments
The monies flowing out of a business
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Income tax
A tax on the value of income earned by workers; this includes sole traders
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National Insurance tax
A tax on the income of workers
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Corperation tax
A tax on the profits of limited companies (PLS & LTD)
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VAT
Value Added Tax. A tax on the value of sales, payed by the business
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Job applicant
A person who shows they would like to be considered for appointment to a particular job with a business
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Job description
A document that describes the duties of a worker and their status in the organisation
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Personal Specification
A profile for the type of person needed for the job - their skills and qualities
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CV
Curriculum Vitae. A brief list of all the main details about a person, including name, address, qualifications and expirience
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Motivation
In work, a desire to complete a task and meet the needs of a business
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Commodities
a raw material or primary agricultural product that can be bought and sold
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Commodity Markets
Where buyers and sellers meet to exchange commodities
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Monopoly
Lots of market share - the amount of output a firm has within the industry
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Market
Where buyers and sellers meet, e.g shop, online
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Added value
the amount by which the value of an article is increased at each stage of its production, exclusive of initial costs
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Dividends
The sums of money paid regularly by a company to its shareholders out of its profits
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Other cards in this set

Card 2

Front

Gathering new information (primary data) which has not been collected before.

Back

Primary research

Card 3

Front

The wants and desires of buyers of a product or custmoers of a business

Back

Preview of the back of card 3

Card 4

Front

Gathering Dta that has already been collected - 'desk research' - by a business or organisation

Back

Preview of the back of card 4

Card 5

Front

Reasons, opinions and motivations, e.g focus groups

Back

Preview of the back of card 5
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