Business Revision Flashcards

Building a successful marketing mix.

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Why do businesses use market research?
To identify customer needs.
1 of 10
What is the first step for a new business?
To attract trial purchases.
2 of 10
What does desk research involve?
Gathering existing data.
3 of 10
What information is collected about opinions and views called?
Qualitative data.
4 of 10
How does accurate market research help a business?
By reducing risk.
5 of 10
What does a market segment identify?
Groups of people with similar buying habits.
6 of 10
What can a market map be used to identify?
Gaps in the market.
7 of 10
What is the name of an individual who is asked questions in a survey?
A respondent.
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What are the total number of people selected to answer market research questions called?
A sample.
9 of 10
What is an example of primary research?
A focus group.
10 of 10

Other cards in this set

Card 2

Front

What is the first step for a new business?

Back

To attract trial purchases.

Card 3

Front

What does desk research involve?

Back

Preview of the front of card 3

Card 4

Front

What information is collected about opinions and views called?

Back

Preview of the front of card 4

Card 5

Front

How does accurate market research help a business?

Back

Preview of the front of card 5
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