business management general 2007

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  • Created by: hafsa
  • Created on: 13-11-12 21:22
what are goods and service
goods − items we can see or touch/tangible/product/something you can take home. • services − items which we cannot see or touch but satisfy human wants. 2KU non tangible things which are done for us/you/nothing to show for money
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Suggest and justify 2 ways in which Greggs plc could grow in size. Give 2 different justifications.
Integration − joining with another sector of industry/horizontal/vertical/ conglomerate (accept separately). • Merger − joining with another company. • Takeover − by acquiring another company. • Diversification.
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Give 2 reasons why Greggs plc may want to grow in size.
Increase market share. • Control market/Market Leader. • Increase sales. • Increase reputation/become better known.
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Identify 3 possible stakeholders in Greggs plc
customers,employee,goverment
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Give 2 possible reasons why Greggs plc may prefer to recruit internally.
Staff already known. • Training has been given. • Save costs
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Suggest one method Greggs plc could use to recruit externally.
Job Centre. • (Advertise) in newspaper/shop window etc. • Trade journals.
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Give one advantage and one disadvantage of this method of recruitment.
larger selection of applicants • new employees bring fresh ideas • external person more suitable for job.diadvanagte training will be required • expensive to advertise
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whats a Fixed Costs
Fixed Costs − (Cost which stays the same) regardless of output/does not change
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whats a Variable Costs
Variable Costs − Cost which varies/changes with output
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What sector of industry does Malik Co Ltd operate in?
• Secondary/Manufacturing
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Name one other sector of industry
• Primary/Extractive • Tertiary/Service.
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Explain the term mechanisation.
Machinery/Equipment or technology being used to make the product
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Suggest 2 reasons why the business uses as little mechanisation as possible in their production process.
Increase in the quality of the product because it is hand made. • Can demand a higher price because it is hand made. • Machinery is expensive to buy.
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Other than using new packaging, suggest and justify 2 ways in which new customers could be attracted.
Product − new varieties/Price − reduce the price/Promotion − special offers/Place − new/different/more outlet
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Identify a suitable channel of distribution which Island Bakery Organics could use to get their products to customers.
Manufacturer/Producer − wholesaler − customer. • Manufacturer/Producer − wholesaler – retailer − customer. • Manufacturer/Producer − retailer – customer. • Manufacturer/Producer – agent – customer. • Manufacturer/Producer – customer.
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Suggest 2 reasons why Island Bakery Organics may have decided to locate on the Isle of Mull.
Cost − cheaper to set up,Family business − family from the area. • Skilled workforce available in the area. • Received grant/incentives to locate in that area. • Good Infrastructure. • Closer to raw materials. • No competition. • Space to expand.
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Explain the term innovation
Development of an original product/new idea/invention for a product
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Suggest and justify one market segment which Apple may be targeting with the iPOD nano.
Age − certain age groups more interested in pop music eg 13-25 years. • Income − segment of market who can afford to purchase. • Lifestyle − during leisure/travel people may use the product/want to be like the stars
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Identify 2 external influences which could affect sales of the iPOD nano.
Competition.Trends/fashion. • Technology. • Environmental.
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Suggest and justify 2 methods of communication which Apple employees could use world wide. Give 2 different justifications
email,telephone,webcam justification-speed of communication, written confirmation, sending of attachments, sending to multiple addresses, meeting without having to travel
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Suggest 2 reasons why they use this form of advertising.
Reach a large market, (but not MOST people watch TV). • Can target audience at certain times of the day. • Captive audience. • Use of colour/movement to stimulate interest.
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Explain the term diversification
Firm expands by supplying a range of different products. • Expanding their product range.
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b) Suggest 2 reasons why Loch Oysters may have decided to diversify.
Expand market/market segments. • Increase sales/market share. • Increase Revenue/Profits. • Become more well known. • Spread the risks. • Growth of the business. • Get cheaper raw materials. • Control outlet for products. • Spot a gap in the market
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Suggest 2 advantages to Loch Fyne Oysters of allowing customers to order on-line.
Costs reduced. • Speed of delivery to customer • Increased sales. • Increased profits. • Reaches global market. • Gaining customer information/database. • 24/7 sales.
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Give one benefit to Loch Fyne Oysters of being involved in protecting the environment.
Good reputation/image. • Good relationship with the community. • Increase in number of customers visiting the stores. • Increase in sales/profits. • Get incentives from the government
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Suggest 2 ways in which Loch Fyne Oysters can help protect the environment
Recycling. • Waste disposal. • Fuel efficiency. • Energy saving. • Using organic raw materials. • Avoid over-farming. • Use solar energy. • Donating profits to eco projects. • Using low carbon emitting vehicles.
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Suggest 2 ways in which the Prince’s Trust may have helped Gordon Deuchars start his business.
Finance – Grant/Loan. (not ‘Money’) • Advice. • Help with documentation. • Support. • Contacts. • Help with advertising. • Help in finding a location, getting access to training, preparing a Business Plan.
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Apart from your job title, name 2 items which would appear on a Contract of Employment.
Personal details. • Name of business. • Contract terms. • Duties relating to the job. • Hours of work. • Holiday entitlement. • Sick pay and allowances. • Discipline/Grievance procedure. • Date employment began. • Rate of pay/how they will be pai
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When recruiting staff, G.A. Engineering prepares a Job Description. Identify 2 pieces of information contained in a Job Description
Job title. • Purpose of the job. • Specific duties. • Responsibilities. • Location of job. • Person responsible to/for. • Hours of work. • Not – pay.
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Other cards in this set

Card 2

Front

Suggest and justify 2 ways in which Greggs plc could grow in size. Give 2 different justifications.

Back

Integration − joining with another sector of industry/horizontal/vertical/ conglomerate (accept separately). • Merger − joining with another company. • Takeover − by acquiring another company. • Diversification.

Card 3

Front

Give 2 reasons why Greggs plc may want to grow in size.

Back

Preview of the front of card 3

Card 4

Front

Identify 3 possible stakeholders in Greggs plc

Back

Preview of the front of card 4

Card 5

Front

Give 2 possible reasons why Greggs plc may prefer to recruit internally.

Back

Preview of the front of card 5
View more cards

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