Business Definitions

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K H H F J B C M D U A E N M R I B N S E U
Y J Y W C N M V N E G O W A G H M O A B B
T S U F S T S W A L N D F S H G A I B B D
Y U Y T B Q V W M C I F L S S C R T X G A
C C Q K V G W K E Y T S G M M A K A T I Y
H Y O Q D N K S D C E N N A F C E R O M X
E S W R Q I G S F E K O I R D S T T I Q V
R M G B V M B G O F R I S K P A I E E G K
B K M W A M K H Y I A T I E D L N N I A P
W L C A S I W I T L M A D T H E G E B R U
X B I C H K N D I T E L N I X S M P Q M U
S N A R A S Q J C C H E A N V P I E M K S
D V L L K E J L I U C R H G M R X C Q B M
R N C A H C I I T D I C C T U O U I B D R
O A M J B I P V S O N I R M N M W R F L L
C P N E L R F W A R V L E P U O G P L G V
Y M A S E P V L L P D B M Q G T H B L T K
R R T U S T D F E U P U C G H I P V S N F
D N Y E C D B F U C N P S E F O B R S S V
H Q T U E V U O J O Y H N N O N Y H L I J
Q C C G H X L U Y Y C W X F W G U F R V W

Clues

  • A theory describing the stages a product passes through during its time in the marketplace (7, 9)
  • Aiming a product at all (or most) of a market (4, 9)
  • Attempts to pursuade consumers to take action at the point of sale (13)
  • Below the market price to gain a foothold in an established and competitive market (5, 11)
  • Entering a market at a high price to attract early adopters to cover r and d costs (5, 8)
  • Gaining favourable publicity through the media (6, 9)
  • Short term incentives to pursuade customers to buy a particular product (5, 9)
  • Targeting a product or service at a small segment of a larger market (5, 9)
  • The integration of price,product, place and promotion to achieve marketing aims (9, 3)
  • The responsiveness of demand for a product to a change in price (10, 2, 6)

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