Business Definitions 4.5 / 5 based on 2 ratings ? BusinessASAQA Created by: Jack AshurstCreated on: 23-03-13 12:20 7249138610 Across 1. Aiming a product at all (or most) of a market (4, 9) 2. A product that can influence the market price (5, 6) 6. The demand for a product changes relatively lees than the change in price (9) 8. The proceess of differentiating a product or service through the name, sign, slogan (8) 9. A firm which sets its prices the same or similar level to those of the dominant firm in the industry (5, 5) 10. Products sold at less than cost to attract customers to a product range (4, 6) Down 2. Gaining favourable publicity through the media (6, 9) 3. The demand for a product changes relatively more than a change in price (7) 4. Attempts to pursuade consumers to take action at the point of sale (13) 7. The integration of price,product, place and promotion to achieve marketing aims (9, 3)
Comments
Report