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More cards in this set
Card 6
Front
The proceess of differentiating a product or service through the name, sign, slogan
Back
Card 7
Front
Attempts to pursuade consumers to take action at the point of sale
Back
Card 8
Front
The process of communicating with customers
Back
Card 9
Front
Short term incentives to pursuade customers to buy a particular product
Back
Card 10
Front
Entering a market at a high price to attract early adopters to cover r and d costs
Back
Card 11
Front
Below the market price to gain a foothold in an established and competitive market
Back
Card 12
Front
A product that can influence the market price
Back
Card 13
Front
A firm which sets its prices the same or similar level to those of the dominant firm in the industry
Back
Card 14
Front
Products sold at less than cost to attract customers to a product range
Back
Card 15
Front
The use of odd number pricing to increase the value for money appeal of a product
Back
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