business cards #2

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qualitative data
data that includes statements or words and opinions, judgements and attitudes
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sampling
choosing tho is the respondents, a fraction or segment of your customers that represent all of your customers
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brand loyalty
being loyal to a certain brand by not buying competitors products and only buying the one you're loyal too
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market share
the % of the market a business controls
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cash flow
movement of cash in and out of a business
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cash inflow
flows of cash into a business - for example revenue/ interest from investments
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cash outflows
flows of cash out of a business - loans and costs
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liquitity
the extent to which assets are held as cash or can be readily converted to cash
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liquid assets
the assets that are easiest to turn into cash
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credit
money borrowed or available for borrowing, it has interest rate and a repayment date
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recession
a phase in the business cycle when output and business confidence are falling and unemployment is rising
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interest rates
the cost of borrowing money expressed as a % of the amount borrowed, timescale and level of risk involved
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investment
putting funds to use into something with the expectation that a favorable return will come relative to the risk involved
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business strategy
overall plan a business has for itself
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creditors
individual/organisation to which money is owed
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administration
a temporary legal status for a business which is unable to pay its debts on time
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consumer pricing
being aware that consumers are only prepared to pay a certain amount for goods
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penetration pricing
setting the price low to gain market share and brand recognition
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product line pricing
establishing a single price for all products in the product line
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captive produce pricing
setting prices high when customers have no other choice of where they go
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price skimming
setting a high price to begin with and then lowering it over time
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psychological pricing
setting prices high so customers feel its the product is of higher value and quality
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premium pricing
setting prices high to attract a certain type of customer within a niche market
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economy pricing
setting prices low to attract a certain type of customer from the mass market
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Other cards in this set

Card 2

Front

choosing tho is the respondents, a fraction or segment of your customers that represent all of your customers

Back

sampling

Card 3

Front

being loyal to a certain brand by not buying competitors products and only buying the one you're loyal too

Back

Preview of the back of card 3

Card 4

Front

the % of the market a business controls

Back

Preview of the back of card 4

Card 5

Front

movement of cash in and out of a business

Back

Preview of the back of card 5
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