Business unit 2 Finance 0.0 / 5 ? Business StudiesFinancial PlanningASEdexcel Created by: katieallen121Created on: 14-09-16 14:12 Marketing Identifying, understanding and meeting the needs of current and any future customers. 1 of 10 Marketing strategy making your customers aware of your product/service 2 of 10 Customers people who purchase products for themselves or for others. 3 of 10 Market Share % of the total sales of a product or service owned by one company. 4 of 10 Brand The way in which a business makes its self distinctive and memorable. 5 of 10 Competitive Advantage the advantage gained over a competitor from offering a superior or more attractive product or service 6 of 10 USP unique selling point 7 of 10 Marketing plan This identifies the marketing activities which must be completed to achieve the corporate aims 8 of 10 Corporate aims/strategy these are the long term goals of a business 9 of 10 corporate objectives how the business is going to achieve the aims 10 of 10
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