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Card 6

Front

Give an example of secondary research

Back

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Card 7

Front

Give two advantages of secondary research

Back

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Card 8

Front

What are the two types of data?

Back

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Card 9

Front

What is qualitative data?

Back

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Card 10

Front

What is quantitative data?

Back

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Card 11

Front

What is market mapping?

Back

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Card 12

Front

What is a market segment?

Back

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Card 13

Front

If a market segment in the market map is empty what is it called?

Back

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Card 14

Front

What is branding?

Back

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Card 15

Front

Why is branding useful?

Back

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