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Card 6

Front

Give examples of secondary data. (5)

Back

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Card 7

Front

What are the advantages of secondary data? (2)

Back

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Card 8

Front

What are the disadvantages? (2)

Back

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Card 9

Front

What is qualitative data?

Back

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Card 10

Front

What is quantitative data?

Back

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Card 11

Front

What is a market segment?

Back

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Card 12

Front

Name 4 ways a market can be segmented.

Back

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Card 13

Front

What does segmentation allow a business to do? (4)

Back

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Card 14

Front

What is a market map?

Back

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Card 15

Front

How can a business differentiate their products? (6)

Back

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