Business topic 3 promotion part 1 0.0 / 5 ? FunFunFunNone Created by: Lou Lou SchneiderCreated on: 12-02-17 16:51 Promotion includes Adverts & Sales promotion 1 of 22 Aims promotion C 3IS = Introduce, Compete, Image, Sales, Inform 2 of 22 Informative advertising Emphasis on full info 3 of 22 Persuasive Persaude that the really need product and should buy it 4 of 22 Target audience People who are potential buyers 5 of 22 TV Fame, Easy to target BUT V EXPENSIVE 6 of 22 Radio Cheaper than t.v. , large audience BUT NO VISUAL AND NO HARD COPY 7 of 22 Newspapers Specificity, Permanent BUT BLACK AND WHITE 8 of 22 Magazines Specific, Couloured BUT RARELY PUBLISHED AND LESS PEOPLE READ 9 of 22 Billboards Permeanent, Seen a lot BUT EASILY MISSED AND UNINFORMATIVE 10 of 22 Cinemas and DVD Specific, visual image in positive way BUT V LIMITED 11 of 22 Leaflets Permeanent, include discounts BUT MAY NOT BE READ AND JUNK MAIL 12 of 22 Internet Informative, Order directly BUT CAN BE MISSED AND COMPETIITION 13 of 22 Product placement Assoication, specific BUT EXPENSIVE AND NEGATIVE EFFECTS IF IMAGE NOT ATTRACTIVE 14 of 22 Sales promotion Incentives like speical offers to achieve short term increase in sail 15 of 22 Price reductions Sales, loyalty cards and coupons so they can try the product 16 of 22 Gifts Small gifts in packaging, like toys and coupons 17 of 22 BOGOF Multiple purchases 18 of 22 Competitions Encourages to buy 19 of 22 Point of sale Where it is sold in a shop like a speical display 20 of 22 Aftersales service Encourage to buy eg. after few weeks can get help about it 21 of 22 Free samples Encourage to try it so they can try and buy 22 of 22
Comments
No comments have yet been made