Business topic 3 promotion part 1

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Promotion includes
Adverts & Sales promotion
1 of 22
Aims promotion
C 3IS = Introduce, Compete, Image, Sales, Inform
2 of 22
Informative advertising
Emphasis on full info
3 of 22
Persuasive
Persaude that the really need product and should buy it
4 of 22
Target audience
People who are potential buyers
5 of 22
TV
Fame, Easy to target BUT V EXPENSIVE
6 of 22
Radio
Cheaper than t.v. , large audience BUT NO VISUAL AND NO HARD COPY
7 of 22
Newspapers
Specificity, Permanent BUT BLACK AND WHITE
8 of 22
Magazines
Specific, Couloured BUT RARELY PUBLISHED AND LESS PEOPLE READ
9 of 22
Billboards
Permeanent, Seen a lot BUT EASILY MISSED AND UNINFORMATIVE
10 of 22
Cinemas and DVD
Specific, visual image in positive way BUT V LIMITED
11 of 22
Leaflets
Permeanent, include discounts BUT MAY NOT BE READ AND JUNK MAIL
12 of 22
Internet
Informative, Order directly BUT CAN BE MISSED AND COMPETIITION
13 of 22
Product placement
Assoication, specific BUT EXPENSIVE AND NEGATIVE EFFECTS IF IMAGE NOT ATTRACTIVE
14 of 22
Sales promotion
Incentives like speical offers to achieve short term increase in sail
15 of 22
Price reductions
Sales, loyalty cards and coupons so they can try the product
16 of 22
Gifts
Small gifts in packaging, like toys and coupons
17 of 22
BOGOF
Multiple purchases
18 of 22
Competitions
Encourages to buy
19 of 22
Point of sale
Where it is sold in a shop like a speical display
20 of 22
Aftersales service
Encourage to buy eg. after few weeks can get help about it
21 of 22
Free samples
Encourage to try it so they can try and buy
22 of 22

Other cards in this set

Card 2

Front

Aims promotion

Back

C 3IS = Introduce, Compete, Image, Sales, Inform

Card 3

Front

Informative advertising

Back

Preview of the front of card 3

Card 4

Front

Persuasive

Back

Preview of the front of card 4

Card 5

Front

Target audience

Back

Preview of the front of card 5
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