Business topic 3 promotion part 2

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Advantages promotion
Low season, new customers, loyalty, screw competition over
1 of 11
Marketing budget
Financial plan for marketing product for specific period of time
2 of 11
Stage of product lifecycle
Launch = informative // Maturity = persuasive
3 of 11
Nature of product
Consumer / Business ?
4 of 11
Cultural issues
Living standards of consumers
5 of 11
Nature of target market
How large is it?
6 of 11
Sponshorship
Increases the image of a product and can also be fore charity
7 of 11
Social media +
Targets specific demographic and respond to market changes quickly
8 of 11
Social media -
Annoying, Lack of control if used by others
9 of 11
Own website +
No extra costs, interactive adverts
10 of 11
Own website -
Relies on customer finding website, high design costs
11 of 11

Other cards in this set

Card 2

Front

Marketing budget

Back

Financial plan for marketing product for specific period of time

Card 3

Front

Stage of product lifecycle

Back

Preview of the front of card 3

Card 4

Front

Nature of product

Back

Preview of the front of card 4

Card 5

Front

Cultural issues

Back

Preview of the front of card 5
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