Business Toolbox Terms

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design mix
consideration of a products aesthetics, function and economic manufacture
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function
features of a product, quality, durability, strength, what does it do?
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product and service design
design means finding the right balance between creating something people desire, they can afford to buy, that works reliably
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promotion
persuading people to buy a product or service
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merchandising
the layout of products in store
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branding
a brand is a name, design or symbol which identifies one company's products from another company
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skimming pricing strategy
selling the product at a premium, usually when the product has a USP
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Other cards in this set

Card 2

Front

features of a product, quality, durability, strength, what does it do?

Back

function

Card 3

Front

design means finding the right balance between creating something people desire, they can afford to buy, that works reliably

Back

Preview of the back of card 3

Card 4

Front

persuading people to buy a product or service

Back

Preview of the back of card 4

Card 5

Front

the layout of products in store

Back

Preview of the back of card 5
View more cards

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