Business: Theme 1 Marketing and People

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Brand Name
a name, symbol, term, sign, design or any other feature that allows consumers to identify the goods and services of a business and to differentiate them from those competitors
1 of 9
Chain of Command
the way authority and power is organised in an organisation
2 of 9
Market
a set of arrangements that allows buyers and sellers to communicate and trade in particular range of goods and services
3 of 9
Mass Market
a very large market in which products with mass appeal are targeted
4 of 9
Online Retailing
the retailing of goods online
5 of 9
Multi-Skilling
the process of increasing the skills of employees
6 of 9
Internal Recruitment
appointing workers from inside the business
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Job Enrichment
giving employees greater responsibility and recognition by "vertically" extending their job role
8 of 9
Maslows' hierarchy of needs
the order of people's needs starting with basic
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Other cards in this set

Card 2

Front

the way authority and power is organised in an organisation

Back

Chain of Command

Card 3

Front

a set of arrangements that allows buyers and sellers to communicate and trade in particular range of goods and services

Back

Preview of the back of card 3

Card 4

Front

a very large market in which products with mass appeal are targeted

Back

Preview of the back of card 4

Card 5

Front

the retailing of goods online

Back

Preview of the back of card 5
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