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Card 6

Front

group of people brought together to discuss a specific product. A method of product research

Back

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Card 7

Front

using data that has already been collected

Back

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Card 8

Front

a survey/questionnaire where the answers are worded and usually opinions

Back

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Card 9

Front

a survey/questionnaire where the answers are numerical

Back

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Card 10

Front

area of the market with buyers that have similar habits

Back

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Card 11

Front

when the price is an important factor in the buying process

Back

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Card 12

Front

diagram to show where businesses are positioned according to price and quality(supermarkets as examples)

Back

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Card 13

Front

occurs when no businesses are serving the needs for a section of customers

Back

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Card 14

Front

a group of similar products made by a business

Back

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Card 15

Front

branding, quality, design, convenience, speedy service and USP are means of this

Back

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