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Card 6
Front
Identify two possible extension strategies that a chocolate manufacturer might use.
Back
Card 7
Front
Explain how one of the strategies you identified would extend the product life cycle of the new chocolate bar.
Back
Card 8
Front
Explain one reason why a business might use an extension strategy in the maturity phase of the product life cycle.
Back
Card 9
Front
Describe how the Boston Matrix can benefit a business.
Back
Card 10
Front
What is meant by the term 'product portfolio analysis'?
Back
Card 11
Front
Explain one way in which managing a product portfolio analysis can benefit a business.
Back
Card 12
Front
Identify one possible method a business could use to differentiate its brand.
Back
Card 13
Front
Explain one reason why a strong brand might benefit a business.
Back
Card 14
Front
Explain one reason why place is an important aspect of the marketing mix.
Back
Card 15
Front
Explain why direct is an important aspect of the marketing mix.
Back
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