Business Studies Unit 1.2 (Marketing) Keywords

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Market Segment
A group of similar needs within the overall market
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The Marketing Mix
A planned mix of the controllable elements in a products' marketing
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Product
All the factors relating to the design of the product
3 of 7
Price
The cost to make and sell the product
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Place
The place(s) where products are distributed
5 of 7
Promotion
How a product is communicated
6 of 7
Distribution Channel
The path through which a products travel from the maker to the customer
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Other cards in this set

Card 2

Front

A planned mix of the controllable elements in a products' marketing

Back

The Marketing Mix

Card 3

Front

All the factors relating to the design of the product

Back

Preview of the back of card 3

Card 4

Front

The cost to make and sell the product

Back

Preview of the back of card 4

Card 5

Front

The place(s) where products are distributed

Back

Preview of the back of card 5
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