Business Studies Unit 1.2 (Marketing) Keywords 0.0 / 5 ? Business StudiesMarketing mixGCSEAQA Created by: grxgghxrpxrCreated on: 20-03-17 12:26 Market Segment A group of similar needs within the overall market 1 of 7 The Marketing Mix A planned mix of the controllable elements in a products' marketing 2 of 7 Product All the factors relating to the design of the product 3 of 7 Price The cost to make and sell the product 4 of 7 Place The place(s) where products are distributed 5 of 7 Promotion How a product is communicated 6 of 7 Distribution Channel The path through which a products travel from the maker to the customer 7 of 7
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