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2. What is variable costs?

  • Costs that do change with output
  • Looking for existing data
  • Costs that do not change with output
  • Creating questionnaires and surveys

3. Give two examples of primary research

  • Rent and insurance
  • Questionnaires and surveys
  • Shipping prices and delivery prices
  • Sales and price

4. What is a advantage of segmentation?

  • Low cost
  • Reliable
  • Focus on the firm value
  • Risk of smaller markets

5. Give an advantage of secondary research

  • It’s low cost
  • It’s reliable
  • It’s takes less time
  • Easy to complete
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