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Card 6

Front

Give 2 advantages of secondary research

Back

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Card 7

Front

What are the disadvantages of secondary research?

Back

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Card 8

Front

What are the advantages of primary research?

Back

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Card 9

Front

Give 2 disadvantages of primary research

Back

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Card 10

Front

How can secondary and primary research be used to completely research the market?

Back

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Card 11

Front

What is market segmentation?

Back

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Card 12

Front

Give 3 ways a market can be segmented

Back

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Card 13

Front

What is a niche marketer?

Back

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Card 14

Front

What is a mass marketer?

Back

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Card 15

Front

Give 2 reasons why a business would segment the market

Back

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