Business Studies - Marketing Mix 0.0 / 5 ? Business StudiesMarketing mixGCSEAQA Created by: mxriixx4Created on: 18-01-19 10:23 What is marketing mix? Marketing mix is the reference to all factors that influence whether or not a product is bought. 1 of 5 Place How is the product distributed? Is it sold directly? What is the store like? 2 of 5 Price What are the payment terms? How is it being paid for? What are the prices of competitors? 3 of 5 Product What is the design, specification and features of it? Is it distinctive? Is it reliable and long lasting? Is it consistent? 4 of 5 Promotion How is the product shown? What is said about i? What is the promotion telling you? 5 of 5
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