Business Studies - Marketing Mix

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  • Created by: mxriixx4
  • Created on: 18-01-19 10:23
What is marketing mix?
Marketing mix is the reference to all factors that influence whether or not a product is bought.
1 of 5
Place
How is the product distributed? Is it sold directly? What is the store like?
2 of 5
Price
What are the payment terms? How is it being paid for? What are the prices of competitors?
3 of 5
Product
What is the design, specification and features of it? Is it distinctive? Is it reliable and long lasting? Is it consistent?
4 of 5
Promotion
How is the product shown? What is said about i? What is the promotion telling you?
5 of 5

Other cards in this set

Card 2

Front

How is the product distributed? Is it sold directly? What is the store like?

Back

Place

Card 3

Front

What are the payment terms? How is it being paid for? What are the prices of competitors?

Back

Preview of the back of card 3

Card 4

Front

What is the design, specification and features of it? Is it distinctive? Is it reliable and long lasting? Is it consistent?

Back

Preview of the back of card 4

Card 5

Front

How is the product shown? What is said about i? What is the promotion telling you?

Back

Preview of the back of card 5

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