Business Studies - Key Words 0.0 / 5 ? Business StudiesBusiness case studiesGCSEEdexcel Created by: angelCreated on: 05-05-17 14:42 Qualitative Data Information about opinions, judgement and attitudes. 1 of 9 Quantitative Data Data that can be expressed as numbers and can be statistically analysed. 2 of 9 Blue Skies Thinking A technique of creative thinking where participants are encourage to think of as many ideas as possible about an issue or a problem. 3 of 9 Lateral Thinking Thinking differently to try and find new and unexpected ideas. 4 of 9 Innovation The process of transforming inventions into products that can be sold to customers 5 of 9 Patent Right of ownership of an invention or process when it is registered with the government. 6 of 9 Trademarks The symbol, sign, or other features of a product or business that can be protected by law 7 of 9 Dividend A share of the profits of a company received by shareholders who own shares. 8 of 9 Surplus When the demand for a good or service is less that the available supply. When a surplus exists, prices will tend to fall. 9 of 9
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