A product or service's ability to fit in well with a customer's lifestyle or routin, the ease with which it can be used and/or its easy to reach a location
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Trade Association
Organisation founded and funded by businesses that operate in a specific industry
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Viable
Able to work properly or successfully
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Analysis
The process of looking at data to identify patterns or trends
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Market Research
The process of gathering information about the market and customers' needs and wants in order to help inform business decision, including product design and marketing
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Incentive
Something such as a payment or gift that encourages someone to do something
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Focus Group
A group of people who discuss their views on a product, service advertisement or idea, either face-to-face or online
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Valid
Having a solid or accurate basis of facts
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Target Market
A particular group of consumers at which a business aims its products and services
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Segmentation
The process of breaking something into smaller pieces
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Sample
A portion of the population asked for their opinions in order to draw conclusions about the behaviour of the whole population
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Generation Y (also knowns as Millenials)
The people born shortly before the 21st century, usually defined as born between 1980 and 2000
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Other cards in this set
Card 2
Front
Organisation founded and funded by businesses that operate in a specific industry
Back
Trade Association
Card 3
Front
Able to work properly or successfully
Back
Card 4
Front
The process of looking at data to identify patterns or trends
Back
Card 5
Front
The process of gathering information about the market and customers' needs and wants in order to help inform business decision, including product design and marketing
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