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what is customers needs
customer needs are based on good quality, good range of products, convenient location, good customer service and fair price
1 of 5
what is primary research
primary research is collecting data that doesn't already exist
2 of 5
what is secondary research
secondary research is collecting data that already exists
3 of 5
what is qualitative data
information about opinion judgments and attitudes
4 of 5
what is quantitate data
data that can be expressed as numbers and statistically analysed
5 of 5

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Card 2

Front

primary research is collecting data that doesn't already exist

Back

what is primary research

Card 3

Front

secondary research is collecting data that already exists

Back

Preview of the back of card 3

Card 4

Front

information about opinion judgments and attitudes

Back

Preview of the back of card 4

Card 5

Front

data that can be expressed as numbers and statistically analysed

Back

Preview of the back of card 5

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