business studies flash cards 0.0 / 5 ? Business Studiesunderstanding customer needsGCSEEdexcel Created by: Alisha_priceCreated on: 19-01-16 14:38 what is customers needs customer needs are based on good quality, good range of products, convenient location, good customer service and fair price 1 of 5 what is primary research primary research is collecting data that doesn't already exist 2 of 5 what is secondary research secondary research is collecting data that already exists 3 of 5 what is qualitative data information about opinion judgments and attitudes 4 of 5 what is quantitate data data that can be expressed as numbers and statistically analysed 5 of 5
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