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More cards in this set
Card 6
Front
what is meant by market?
Back
Card 7
Front
what is the difference between niche market and mass market?
Back
Card 8
Front
describe ,using your own examples, what is meant by market segments and explain their importance to the process of marketing?
Back
Card 9
Front
how could a market for clothes / cereal be segmented?
Back
Card 10
Front
Explain the term market gap?
Back
Card 11
Front
why might a business that is entirely product orientated find it difficult to survive?
Back
Card 12
Front
explain why a business might carry out market research?
Back
Card 13
Front
difference between qualitative and quantative information?
Back
Card 14
Front
difference between primary and secondary research?
Back
Card 15
Front
list four eg: of secondary research that could be used by a business planning to open a sports centre?
Back
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