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Card 6

Front

what is meant by market?

Back

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Card 7

Front

what is the difference between niche market and mass market?

Back

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Card 8

Front

describe ,using your own examples, what is meant by market segments and explain their importance to the process of marketing?

Back

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Card 9

Front

how could a market for clothes / cereal be segmented?

Back

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Card 10

Front

Explain the term market gap?

Back

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Card 11

Front

why might a business that is entirely product orientated find it difficult to survive?

Back

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Card 12

Front

explain why a business might carry out market research?

Back

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Card 13

Front

difference between qualitative and quantative information?

Back

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Card 14

Front

difference between primary and secondary research?

Back

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Card 15

Front

list four eg: of secondary research that could be used by a business planning to open a sports centre?

Back

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