Business Studies (AS) Exam Questions (tick-box ones) AQA

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1. Price skimming involves setting a price that

  • allows a firm to target the mass market with a low price
  • is most appropriate when demand is price elastic
  • is high in order to ensure a high profit margin
  • is suitable for a product in the decline stage of its product life cycle.
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Other questions in this quiz

2. How do you work out the Price elasticity of demand?

  • Change in quantity sold / average price
  • %Change in quantity demanded / % change in price
  • change in quantity demanded / change in price
  • Change in price / Change in Quantity demanded

3. What is Brand stretching?

  • When a brand sells many different types of products through it
  • When a brand is associated with many different types of products.
  • When a brand focuses on a single product

4. What are the features of sales promotion?

  • Incentive to have a discount of a product
  • delivery to your house
  • holding a meeting with potential customers

5. A business collects information from a small group of customers in order to discover why they like a particular product. This is an example of which type of marketing research?

  • Quantitative, primary market research
  • Qualitative, secondary market research
  • Qualitative, primary market research
  • Quantitative, primary market research

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