Business Studies (AS) Exam Questions (tick-box ones) AQA
- Created by: Taylor_tank
- Created on: 14-01-19 15:10
Other questions in this quiz
2. How do you work out the Price elasticity of demand?
- Change in quantity sold / average price
- %Change in quantity demanded / % change in price
- change in quantity demanded / change in price
- Change in price / Change in Quantity demanded
3. What is Brand stretching?
- When a brand sells many different types of products through it
- When a brand is associated with many different types of products.
- When a brand focuses on a single product
4. What are the features of sales promotion?
- Incentive to have a discount of a product
- delivery to your house
- holding a meeting with potential customers
5. A business collects information from a small group of customers in order to discover why they like a particular product. This is an example of which type of marketing research?
- Quantitative, primary market research
- Qualitative, secondary market research
- Qualitative, primary market research
- Quantitative, primary market research
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