Business Studies 0.0 / 5 ? Business StudiesMarketing mixGCSEAQA Created by: CharliClarkCreated on: 18-03-16 10:47 List the 4Ps In Order Of Importance. Product, Price, Place And Promotion 1 of 8 Differential Pricing Where a business charges different groups of consumers different priced for the same products. 2 of 8 Skimming A method of pricing where a business has a higher price than competitors because it has a better products 3 of 8 Cost Plus A method of pricing where a business looks at the price it paid for a product then adds on the profit to arrive at the point it should be sold at. 4 of 8 Promotional Pricing Prices are reduced for a short period of time, ofton to sell off old stock 5 of 8 Competetor Pricing A method of pricing used when there are alot of other businesses selling the same/ similar products. 6 of 8 Penitration Pricing Where a business lowers the price of products or services to gain customers from other businesses 7 of 8 Physilogical Pricing Where prices are £9.99 rather than £10 to make the products seem much less expensive and so to attract sales. 8 of 8
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