Business revision

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  • Created by: TomFE
  • Created on: 12-12-19 16:08
What does economic manufacturing mean?
How easily the design can be made and the manufacturing cost and the time it takes to make.
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What is a Patent?
Licence which prevents the copying of an idea.
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What does fixed cost promotion include?
Some examples are on the radio the television the internet, cinema adverts and in newspapers.
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What does variable cost promotion include?
Some examples are merchandising,packaging,sales promotion and exhibitions.
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What is Predatory Pricing?
Predatory pricing occurs when a firm sells a good or service at a price below others with the intention of forcing rival firms out of business.
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What is a marketing strategy?
Carefully evaluated plan for future marketing activity that balances company objectives with resources and market opportunities.
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Other cards in this set

Card 2

Front

What is a Patent?

Back

Licence which prevents the copying of an idea.

Card 3

Front

What does fixed cost promotion include?

Back

Preview of the front of card 3

Card 4

Front

What does variable cost promotion include?

Back

Preview of the front of card 4

Card 5

Front

What is Predatory Pricing?

Back

Preview of the front of card 5
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