Business Planning For Engineers

  • Created by: beccawev
  • Created on: 31-05-18 16:03
Loss Leader
Selling for a loss to break into a market
1 of 101
Death Valley
Time after investment before product goes to market
2 of 101
Unique Selling Point
3 of 101
Lifestyle Business
unambitious business; cash on the side
4 of 101
Strategic Alliance
Joining forces with another company, may include exclusivity
5 of 101
Initial Public Offering
6 of 101
Patent Length
20 years
7 of 101
Belbin Test
Team and Function role; 9 personality types; ideal team is 9
8 of 101
Willing to Pay Ratio
9 of 101
Technology Readiness Level
10 of 101
Tuckman Stages of Team Development
11 of 101
Preliminary Innovation Evaluation System
12 of 101
Commercial Opportunities Appraisal Process
13 of 101
Quality Adjusted Life Years
14 of 101
Focus Group
8-10 people, opinions at every stage
15 of 101
Contextual Inquiry
Shadow Users and ask Questions
16 of 101
Break Even Point
Point at which total revenue=total costs
17 of 101
observe environment with no preconceptions
18 of 101
Usability Tests
Test Users using device and interview
19 of 101
Physical attributes influence function
20 of 101
Fitts' Law
Time to move to a target is a function of target size and distance to target
21 of 101
Development Cycle
22 of 101
Cost Benefit
Activity is only pursued if benefits are greater than cost
23 of 101
80/20 Rule
80% of a systems effects are due to 20% of a systems variables
24 of 101
Hick's Law
Time to make a decision is proportional to the number of options
25 of 101
Golden Ratio
Fibonacci sequence, 1.618
26 of 101
Waterfall development
Finish each stage and move on
27 of 101
Spiral Development
Cycle through stages multiple times
28 of 101
Political, Economic, Social, Technological
29 of 101
Strengths, Weaknesses, Opportunities, Threats
30 of 101
Cognitive Walk through
Think as the user
31 of 101
Maslow's Hierarchy of Needs
Low level needs should be met before high level needs
32 of 101
Ockham's Razor
Simplest option is usually best
33 of 101
Serial Position Effect
People remember the first and last things told
34 of 101
Looking for a mutually satisfying solution to a problem
35 of 101
Specific, Measurable, Attainable, Reasonable, Time Frame
36 of 101
Negotiating techniques (MUSCLES)
Mutual benefit, Understanding, Strength, Compromise, Logic, Emotion, Subterfuge
37 of 101
Morally Required Action
38 of 101
Positive Duty
Duty to act in a certain way
39 of 101
Negative Duty
Duty to not act in a certain way
40 of 101
Prima Facie Duty
Duty that cannot be overridden
41 of 101
Special Duty
Duty based on a special relationship
42 of 101
Natural Duty
Duty that applies for anyone
43 of 101
Duty of Care
Obligation to adhere to standard of care while performing acts with the potential to harm others
44 of 101
Duty to Environment: Non malifience
Duty to not actively harm the environment
45 of 101
Duty to Environment: Beneficence
Duty to help the environment
46 of 101
Duty to Obey Law: Social Contract
Living in this country implicitly promises to obey the law
47 of 101
Duty to Obey Law: Fair Play
If you accept the benefits of a society, you must accept the negatives
48 of 101
Duty to Obey Law: Special Duty
Special Relationship to the society we live in
49 of 101
Duty to preserve heritage: Custodianship
Given heritage by past generations, should pass on to future generations
50 of 101
Duty to preserve heritage: Human Rights
Human Right to adequate environmental conditions
51 of 101
Duty to preserve heritage: Protection of Life
Protect environments in which humans flourish
52 of 101
Lord-Serf/Master-Servant Relationship
Loyalty for protection
53 of 101
Contractual Relationship
Mutually beneficial contract between equals and no loyalty
54 of 101
Stakeholder relationship
All communities and employees of a business are stakeholders and should be considered as such
55 of 101
Employee Rights
Safe, Equal, Privacy, Fair Wage
56 of 101
Independent Moral Status
Intrinsic value is taken into consideration
57 of 101
Dependent Moral Status
Value is in its use
58 of 101
Instrumental Value
Only has value due to its uses
59 of 101
Non-Instrumental/Intrinsic Value
Thing has value beyond its use
60 of 101
Deliberate exposure of wrongdoing to prevent harm
61 of 101
Sustainable Development
Meeting needs of today without harming ability of future needs being met
62 of 101
Freedom from Risk
63 of 101
Probability of harm by the severity of harm
64 of 101
Absolute rights
Rights that cannot be outweighed
65 of 101
Positive Rights
Rights of receipt
66 of 101
Negative Rights
Rights of non-intervention
67 of 101
Inalienable Rights
Rights that cannot be infringed or negated
68 of 101
Fufilling duties required of profession
69 of 101
Work requiring skill and education, with standard practice and in best interests of the public
70 of 101
Duties arising from the rights of others
71 of 101
Neglected duty occasionally due to lack of knowledge
72 of 101
Moral Relativism
Context of situation is needed for moral judgement
73 of 101
Moral Agent
One whose actions and motivations can be morally evaluated
74 of 101
Breach of professional code, instance of negligence or neglected duty
75 of 101
Intellectual Property
Intellectual activity that lawfully belongs to its producers
76 of 101
Three Product Levels
Core, Actual, Augmented
77 of 101
Four C's of Advertising Gain
Communication; Credibility; Cost; Control
78 of 101
Typical Consumer Behaviour
79 of 101
Factors that affect consumer behaviour
Cultural, Social, Personal, Pyschological
80 of 101
Five P's of Marketing
Places, Promotion, Price, Product, People,
81 of 101
Advertising decisions
Objectives, Budget, Message, Medium, Evaluation
82 of 101
Company Macroenvironment
Competition, Demographics, Economics, Natural, Technology, Political, Cultural
83 of 101
Company Microenvironment
Suppliers, Substitutes, Existing Competition, New Competition
84 of 101
Balanced Scorecard Factors
Finances, Customers, Business Process, Learning and Growth
85 of 101
Nolan's 7 Principles for Public Life
Selflessness, Integrity, Objectivity, Accountability, Openness, Honesty, Leadership
86 of 101
Pareto Principle
80/20 Rule
87 of 101
Juran Principle
Advantages for employees solving internal problems; based off of 80/20
88 of 101
Waste Electrical and Electronic Equipment
89 of 101
Available liquid assets/cash
90 of 101
European Conformity Standards
91 of 101
4 C's of Marketing
Commodity, cost, Channel, Communication
92 of 101
Resource Investigator
Inquisitive, enthusiastic, forgetful, builds leads and contacts
93 of 101
leader and delegator
94 of 101
Creative Problem Solver
95 of 101
one area of expertise
96 of 101
Provides the team with drive and gets things done
97 of 101
Creates thorough strategy and what needs to be done, can be a little by the book
98 of 101
Completer Finisher
Type A, perfectionist who quality controls the work
99 of 101
monitor evaluator
weighs up all the decisions, logic orientated, think INTP
100 of 101
Team worker
Versatile, cooperative, does the leg work
101 of 101

Other cards in this set

Card 2


Death Valley


Time after investment before product goes to market

Card 3




Preview of the front of card 3

Card 4


Lifestyle Business


Preview of the front of card 4

Card 5


Strategic Alliance


Preview of the front of card 5
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