Business Plan 0.0 / 5 ? Business StudiesStarting a businessGCSEAQA Created by: JH1010Created on: 12-11-15 20:57 Purpose of business plan To make the owner think about the details of their business idea and if it will actually work. It is also used to convince investors. 1 of 9 Sections that need to be included Personal details, mission statement, objectives, product description, production details, staffing requirements, finance 2 of 9 Personal Details The CVs of the owner and important personnel 3 of 9 Mission statement The broad aims of the business 4 of 9 Objectives More specific targets for the business 5 of 9 Product Description The USP, the market and competitors, marketing strategy 6 of 9 Production Details The equipment and the location of production 7 of 9 Staffing requirements The number of personnel needed and their wages, specific personnel needed e.g. managers, accountants 8 of 9 Finance Start-up capital and the source of it 9 of 9
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