business marketing

  • Created by: kcoggin26
  • Created on: 21-09-18 14:09
What is niche marketing?
Niche marketing is when a business that is promoting or selling a product or service to a specific segment of the community.
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What is mass marketing?
Mass marketing is when a business is trying to aim their product or service to the whole of community or a wider segment of the community
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What is market-orientated?
Market-orientation is focused on discovering and meeting the needs and desires of its customers through its product mix
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Advantages of niche marketing
The benefits of niche marketing are that there is less competition in the marketing. Also, the more specific your product can/will be, there is less of a chance of another companies coming out with the same product as you.
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Disadvantages of niche marketing
There are disadvantages to niche marketing like there is very limited growth for the business because more companies will come out with better and newer products so there will always be a competition in that way.
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Advantages of mass marketing
The benefits of mass marketing are that for a little business that is trying to sell in a wide range of a c community there will more than likely be more sales of their products and it will make a company successful if the accomplish their goals/targ
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Disadvantages of mas marketing
The main disadvantage of mass marketing is that this method of marketing can be successful in one geographic area but may not positively with consumers in other regions. Also, there will be a lot of competition within mass marketers because all of th
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Advantages of market-orientated
The benefits of market-orientation are that they focus on the customers wants/needs and they make sure that the product they are selling is wanted by a limited amount of the community at least. There is also increased sales and incomes and the market
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Disadvantages of market-orientated
However, some disadvantages are that it is hard to achieve product differentiation and stand out from all competition, customers want some changes and it may be hard to keeps up with their wants/needs.
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What is mass marketing?

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Mass marketing is when a business is trying to aim their product or service to the whole of community or a wider segment of the community

Card 3

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What is market-orientated?

Back

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Card 4

Front

Advantages of niche marketing

Back

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Card 5

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Disadvantages of niche marketing

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