Other questions in this quiz

2. What is AIDA to a business

  • An Advertising Strategy
  • A Motivation Model theory
  • A Market Strategy
  • A Human Resources Strategy

3. What does the 'A' in DAGMAR stand for?

  • Awareness
  • Advertising
  • Action
  • Attention

4. What is Mass Marketing?

  • Selling goods in a market containing many products that are similar
  • Big Companies selling in big markets
  • Selling goods in a market that targets a specific segment or demographic
  • Globalisation

5. What type of strategy is DAGMAR?

  • Finance
  • Operations
  • Marketing
  • Cooking

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Marketing mix resources »