Business GCSE Customer relations

What is a marketing strategy?
A plan of the marketing activities for a range of products, or for a single product. This means choosing the right combination of marketing mix elements to support the product(s).
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What will the best possible marketing mix depend on?
The stage of the product life cycle.
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What are the features of the product?
What product are we selling to our target customer? What does the product look like? What benefits does it provide?
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What are the features of the price?
What is an appropriate price for our product and the relevant target audience?
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What are the features of the place?
Where should we sell it? What are the most suitable channels of distribution?
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What are the features of Promotion?
How do we promote the product in a way that fits with the product image and the type of customer?
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Other cards in this set

Card 2

Front

What will the best possible marketing mix depend on?

Back

The stage of the product life cycle.

Card 3

Front

What are the features of the product?

Back

Preview of the front of card 3

Card 4

Front

What are the features of the price?

Back

Preview of the front of card 4

Card 5

Front

What are the features of the place?

Back

Preview of the front of card 5
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