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EXPECTED VALUE - INITIAL COST OF DECISION

CHANGE IN MARKET SIZE / ORIGINAL SIZE OF MARKET X 100

SALES OF ONE PRODUCT, BRAND OR BUSINESS / TOTAL SALES IN MARKET X 100

SALES REVENUE - COSTS OF BROUGHT IN GOODS AND SERVICES

OUTPUT (OVER A TIME PERIOD) / NO. OF EMPLOYEES

TOTAL COSTS / NO. UNITS PER OUTPUT

ACTUAL OUTPUT / MAX. POSSIBLE OUTPUT

PROFIT FROM INVESTMENT / COST OF INVESTMENT X 100

REVENUE - COST OF SALES

GROSS PROFIT - OPERATING EXPENSES