business definitions

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  • Created by: larawork
  • Created on: 15-10-16 19:10
a diagram that shows the range of possible positions for 2 features of a product such as low to high quality and price
market map
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part of a market that contains a group of buyers with similar buying habits such as age and income
market segment
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a business that is in competition with you
competitor
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a group of similar products made by a business like a number of different soap powders
product range
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a large business that sells the right to produce goods and and services to small businesses
franchise
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the person or a company that is granted a licence to do business under the franchisors trade name by the franchisor
franchisee
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the company owning / controlling the rights to grant franchises to potential franchisees
franchisor
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Other cards in this set

Card 2

Front

part of a market that contains a group of buyers with similar buying habits such as age and income

Back

market segment

Card 3

Front

a business that is in competition with you

Back

Preview of the front of card 3

Card 4

Front

a group of similar products made by a business like a number of different soap powders

Back

Preview of the front of card 4

Card 5

Front

a large business that sells the right to produce goods and and services to small businesses

Back

Preview of the front of card 5
View more cards

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