Business Definitions

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Above the line promotion
A paid form of promotion where a commission is paid by the media to an agency.
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Administration
Where directors hand over ownership to an administrator (usually an accountant).
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Angel Investors
Investors who back a business prior to trading taking a full equity risk.
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Autocratic Manager
Keep most authority to themselves, they do not delegate much to employees.
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Below the line promotion
A range of promotional methods such as personal selling, direct marketing and PR.
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Break Even
The point at which the total sales revenue matches the total costs.
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Business Plan
A report to show the plans of the business, providing information about market opportunity.
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Democratic Manager
Takes the views of subordinates into account when making decisions.
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Paternalistic Manager
Believes they know best for employees, tend to tell employees what to do.
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Laissez-Faire
Hands of approach to leadership, little guidance and direction.
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Cash Cow
A product with high market share and low growth.
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Cash Flow
The cycle of money that enters and leaves a business as it makes and receives payment
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Crowdfunding
Obtaining external finance from many individuals.
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Delegation
The manager passing down authority to a subordinate
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Contribution
The amount of money made by a single product above it's own production cost
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Consumer demand
The level of spending by consumers in general
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Dividends
Annual payments made to shareholders.
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Dog
A product with a low market share and low growth.
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Other cards in this set

Card 2

Front

Where directors hand over ownership to an administrator (usually an accountant).

Back

Administration

Card 3

Front

Investors who back a business prior to trading taking a full equity risk.

Back

Preview of the back of card 3

Card 4

Front

Keep most authority to themselves, they do not delegate much to employees.

Back

Preview of the back of card 4

Card 5

Front

A range of promotional methods such as personal selling, direct marketing and PR.

Back

Preview of the back of card 5
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