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6. What is the drawback of psychographic segmentation?
- People/consumers can try to defy consumption patterns, e.g. a low income teenager buying a Burberry bag.
- Difficult to collect data and if they do it is very expensive.
- Consumer tastes are becoming more uniform accross geographic boundaries.
7. What does Psychographic segmentation mean?
- Based on a persons lifestyle and personality
- How a consumer acts, e.g. whether they repetitive purchase, impulsive buy or want high quality products.
- Splitting people up depending on where they live.
- The study of population. Splits people up into different groups with similar characteristics, e.g. age, gender, social class, income.
8. What does Demographically mean?
- How a consumer acts, e.g. whether they repetitive purchase, impulsive buy or want high quality products.
- Splitting people up depending on where they live.
- The study of population. Splits people up into different groups with similar characteristics, e.g. age, gender, social class, income.
- Based on a persons lifestyle and personality
9. What does geographical segmentation mean?
- Splitting people up depending on where they live.
- Based on a persons lifestyle and personality
- The study of population. Splits people up into different groups with similar characteristics, e.g. age, gender, social class, income.
- How a consumer acts, e.g. whether they repetitive purchase, impulsive buy or want high quality products.