Business Comp 1 - Market Segmentation
- Created by: nighty1423
- Created on: 18-04-16 12:53
Other questions in this quiz
2. What does Demographically mean?
- How a consumer acts, e.g. whether they repetitive purchase, impulsive buy or want high quality products.
- The study of population. Splits people up into different groups with similar characteristics, e.g. age, gender, social class, income.
- Based on a persons lifestyle and personality
- Splitting people up depending on where they live.
3. What does Psychographic segmentation mean?
- Splitting people up depending on where they live.
- The study of population. Splits people up into different groups with similar characteristics, e.g. age, gender, social class, income.
- Based on a persons lifestyle and personality
- How a consumer acts, e.g. whether they repetitive purchase, impulsive buy or want high quality products.
4. What is the drawback for behavioural segmentation?
- On its own it may fail to caputure a target market for the business.
- Hard to gain data
- People/consumers can try to defy consumption patterns, e.g. a low income teenager buying a Burberry bag.
5. What are the 4 different types of sub groups which consumers are segmented?
- Geographically, Micrographic, Psychographic and Demographically
- Geographically, Demographically, Psychographic and Behavioural
- Demographically, Geographically, Photographic and Behavioural
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