Business Comp 1 - Market Segmentation

HideShow resource information

1. What does Psychographic segmentation mean?

  • Splitting people up depending on where they live.
  • Based on a persons lifestyle and personality
  • How a consumer acts, e.g. whether they repetitive purchase, impulsive buy or want high quality products.
  • The study of population. Splits people up into different groups with similar characteristics, e.g. age, gender, social class, income.
1 of 9

Other questions in this quiz

2. What does behavioural segmentation mean?

  • Based on a persons lifestyle and personality
  • How a consumer acts, e.g. whether they repetitive purchase, impulsive buy or want high quality products.
  • Splitting people up depending on where they live.
  • The study of population. Splits people up into different groups with similar characteristics, e.g. age, gender, social class, income.

3. What is the drawback of demographical segmentation?

  • People/consumers can try to defy consumption patterns, e.g. a low income teenager buying a Burberry bag.
  • Hard to gain data
  • Consumer tastes are becoming more uniform accross geographic boundaries.

4. What does geographical segmentation mean?

  • Based on a persons lifestyle and personality
  • The study of population. Splits people up into different groups with similar characteristics, e.g. age, gender, social class, income.
  • Splitting people up depending on where they live.
  • How a consumer acts, e.g. whether they repetitive purchase, impulsive buy or want high quality products.

5. What is the drawback for behavioural segmentation?

  • People/consumers can try to defy consumption patterns, e.g. a low income teenager buying a Burberry bag.
  • On its own it may fail to caputure a target market for the business.
  • Hard to gain data

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Marketing and competitive environments resources »