business chap 18 key terms 4.0 / 5 based on 1 rating ? Businessmarketing mix - product and priceASCIE Created by: ngaelsaCreated on: 21-04-17 15:20 96273154810 Across 1. setting price that will give a required rate of return at a certain level of output (6, 7) 4. marketing plans to extend the maturity stage of a product before a brand new one is needed (9, 8) 5. end result of production process that is sold on the market to satisfy customer's needs and wants (7) 8. the 4 key decisions that must be taken to the effective marketing of a product (9, 3) 9. setting high price for a new product due to its highly differentiated from competitors (USP) with low price elasticity of demand (6, 8) 10. manufacture product than can be reused and is expected to have a reasonably long life such as car, washing machine (8, 7) Down 2. offering goods at a given price that changes according to level of demand and the ability of customer to pay (7, 7) 3. an identifying name, symbol, image, trademark that distinguishes a product from its competitors (5) 6. adding a fixed mark-up for profit for each item (4, 2, 7) 7. pattern of sales recorded by a product from launch to withdrawal from the market, 1 of the main forms of product portfolio (7, 4, 5)
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