Business revision 0.0 / 5 ? Business & Communication SystemsMarketing and researchGCSEAQA Created by: rossbrooks123Created on: 19-04-16 20:03 What are the four P's of marketing? Product, price, promotion, place 1 of 6 What does marketing do? Promotes and possibly create a product to and for the public. 2 of 6 What is primary research? Research gathered by the business its self, e.g questionnaires, surveys and polls. 3 of 6 What is secondary research? Research gathered from the internet, magazines, newspapers and the government. Research that has been done by someone else. 4 of 6 What is quantitative data? Data viewed and gathered in numbers. 5 of 6 What is qualitative data? Data given in opinions and suggestions by people. 6 of 6
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